Campaign details
Brand: Campbell Soup Company Brand owner: Campbell Soup Company Entrant company: Spark Foundry, USAIdea creation: Spark Foundry New York Market: United States Sector: Convenience, readymade Media channels: Social media, Content marketing, Word of mouth, Influencers, KOLs, Point-of-purchase, In-store Budget: 3 - 5 million
Executive summary
Winning the eight-weeks during the holiday period is critical for Campbell’s as it accounts for 42% of annual sales of its condensed soups. Each year, we seek to inspire more Campbell’s sides across more diverse tables....