Campaign details
Brand: Dunkin' Brand owner: Dunkin' Brands Entrant company: LEO BURNETT, USAIdea creation: Leo Burnett Chicago Market: United States Sector: Restaurants & takeaways Media channels: Public relations, Online video, Point-of-purchase, In-store, Mobile & apps, Outdoor, Out-of-home, Television & Connected TV, Email marketing, Radio & audio, Online display, Word of mouth, Influencers, KOLsBudget: 10 - 20 million
Executive summary
How do you reverse Dunkin’s declining Iced Beverage business with a young audience that’s obsessed with Starbucks? You take their side in a cultural...