Campaign details
Brand: JBL Brand owner: Harman International Entrant company: Havas, USAIdea creation: Havas New York Market: United States Sector: Audiovisual products Media channels: Events & experiential, Television & Connected TV, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Virtual & augmented reality, Online display, Public relations, Programmatic display, Radio & audio Budget: 5 - 10 million
Executive summary
Are you an Airpods owner? If not, you probably know someone who is. That’s the hill to climb for legendary pro & portable audio brand JBL, trying...