Jack in the Box: Dogg in tha box

Corey Kindberg, Ryan Stoner

Jack in the Box, a fast-food restaurant, collaborated with artist Snoop Dog, took over a local Californian Store and turned it into his late-night destination to remind everyone that the QSR welcomes the rebels and the rowdy.

Campaign details

Brand: Jack in the Box Brand owner: Jack in the Box Entrant company: TBWA\CHIAT\DAY, USAIdea creation: Carat Los Angeles Market: United States Sector: Restaurants & takeaways Media channels: Search marketing, Programmatic display, Social media, Events & experiential, Online display, Online video, Radio & audio Budget: 5 - 10 million

Executive summary

Since introducing its Munchie Meal in 2013, Jack in the Box has worn the late-night crown. Fast-forward to 2023: category behemoths announce to Wall Street that late-night is where they’re spending...

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