Klondike: What would you do?

Amos Goss, Sarah Blais, Leo Schwach

Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do.

Campaign details

Brand: Klondike Brand owner: Unilever Entrant company: UNILEVER, USAIdea creation: Edelman New York Market: United States Sector: Dairy products, fats, oils Media channels: Events & experiential, Competitions & contests, Online video, Online display, Social media, Search marketing, Word of mouth, Influencers, KOLsBudget: 5 - 10 million

Executive summary

Klondike had spent years of time and energy introducing new products (Kandy Bars, Shakes, Donuts) and campaigns to support them. Then blammo, pandemic …. supply chain issues … and those new products we worked...

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