Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: WIEDEN+KENNEDY, USAIdea creation: Starcom Chicago Market: United States Sector: Restaurants & takeaways Media channels: Online video, Video on demand, Gaming & in-game advertising, Merchandise & free gifts, Radio & audio, Television & Connected TV Budget: 10 - 20 million
Executive summary
How did a purple taste bud, born in 1971 and now comfortably middle aged, cause one of the biggest TikTok trends of 2023? Why did hundreds of thousands of young people feel compelled to...