Campaign details
Brand: Mercado Libre Brand owner: Mercado Libre Entrant company: GUT, BrazilIdea creation: GUT São Paulo Market: Brazil Sector: Online retailMedia channels: Product placement, Outdoor, out-of-home, Sales promotion Budget: 10 - 20 million
Executive summary
In 2023, Mercado Libre achieved its most successful Black Friday to date, witnessing a remarkable 39% year-over-year sales surge for the overall period and an 80% year-over-year boost specifically on the day itself – an outstanding result amidst a challenging Black Friday in Brazil, where competitors experienced their...