Campaign details
Brand: Perdue Brand owner: Perdue Farms Entrant company: Edible, Inc (An Edelman Company), USAIdea creation: Edible Market: United States Sector: Meat, poultry, fish Media channels: Email marketing, Websites & microsites, Packaging & design, Word of mouth, Influencers, KOLs, Online video, Sales promotion, Point-of-purchase, In-store, Social media
Executive summary
Crack open a cold one. You’re about to see how we turned an underdog of the American cookout into the star of grilling season.
In the summer, chicken lags behind burgers and steaks in sales and...