Philadelphia Cream Cheese: Tax-Free Bagel

Maria Fernanda Pérez, Matias Ezequiel Candia

Philadelphia Cream Cheese partnered with H&H Bagels for the launch of the Tax-Free Bagel to increase sales.

Campaign details

Brand: Philadelphia Brand owner: Kraft Heinz Company Entrant company: PHILADELPHIA CREAM CHEESE, USAIdea creation: GUT Miami, Starcom Chicago Market: United States Sector: Dairy products, fats, oils Media channels: Outdoor, out-of-home, Events & experiential, Word of mouth, influencers, KOLs, Online video, Point-of-purchase, in-store, Public relations, Social mediaBudget: 500k - 1 million

Executive summary

Philadelphia cream cheese has been the category leader since its inception. But in the last year, it was under threat. A rising inflation meant Millennials and Gen-z had a lower...

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