Campaign details
Brand: Popeyes Brand owner: Popeyes Louisiana Kitchen Entrant company: Popeyes Louisiana Kitchen, USAIdea creation: GUT Miami Market: United States Sector: Restaurants & takeaways Media channels: Merchandise & free gifts, Outdoor, Out-of-home, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
Popeyes is a US-based Chicken Quick Service Restaurant (CQSR) brand with an unequaled take on chicken craft. Famous for its crunchy, juicy Louisiana spiced chicken, chicken sandwich & chicken wars, and its personality on social media.
There are many famous...