Voilà: Trending 2 table

Daisy Qin, Tim Welsh, Shelley Brown

Voilà, an online grocery shopping platform, built a bespoke Trend Index to intercept viral food culture moments to get the grocery delivery service noticed and drive orders and leads as a challenger brand in Canada.

Campaign details

Brand: Voila (grocery delivery) Brand owner: Sobeys Inc. Entrant company: FCB Toronto, CanadaIdea creation: FCB Toronto Market: Canada Sector: Supermarkets & grocery stores Media channels: Email marketing, Mobile & apps, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

TikTok has established itself as the source of viral food trends, responsible for selling out ingredients during recipe frenzies. The online grocery delivery space is highly competitive and Voilà was the new kid on the block.

Predicting recipe trends before...

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