Campaign details
Brand: TanquerayBrand owner: DiageoLead agency: PS21Contributing agency: CaratMarket: SpainIndustries: Spirits & liquorsMedia channels: Events & experiential, Online video, Outdoor, out-of-home, Product sampling, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Spain is one of Europe's most competitive gin markets, with category growth driven mainly by local premium brands. For years, it has been a very dynamic market, growing year on year for most of the past decade.
But for gin brand Tanqueray the situation was quite different, as it had struggled...