This article is part of a Spotlight series on how brands in Southeast Asia can develop effective marketing partnerships for growth. Read more
Vietnam’s branding history has witnessed a big number of partnerships in the last 30 years.
- Omo collaborated with the Ministry of Education and Training to build playgrounds for kids.
- P&G, Samsung and Pepsi were behind multi-million-dollar deals for immensely successful reality shows like Vietnam’s Got Talent, The Voice and Rap Viet respectively.
- Oppo set the gold standard for brand ambassadors through collaborations with VPop icon Sơn Tùng since early on in his...