Brand to demand: Unlocking sustainable growth in B2B

This report introduces a new framework for planning and executing a unified Brand-to-Demand Experience (BDX) strategy.
  • The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are in the funnel.
  • BDX brings together brand strength and demand strength in one connected approach; it provides a consistent, coherent experience to buyers across funnel stages.
  • B2B companies should focus on closing the brand / demand gaps across organizational teams and processes; investment planning; creativity; media and channels; tech, data and platforms; and measurement....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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