This article is part of a Spotlight series on festive marketing in India. Read more
Do Cadbury Celebrations’ #ThisAdIsMyStore or Grofer’s not-for-profit campaign “Ek Diye Se Do Ghar Roshan” ring a bell? For me, these campaigns are the essence of compassion and unity during festivities, packaged as visual ads that strike a chord – that’s marketing done right.
In India’s vibrant culture, festivals have an all-pervading sense of togetherness. Celebrated in all their glory, festivals are deeply rooted in our societal fabric, evoking a sense of unity, tradition and belonging. For marketers, it is...