This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more
Right after the Tet 2020 holiday (the Vietnamese Lunar New Year), Vietnam was hit by the COVID-19 pandemic which resulted in social distancing measures for the whole of April 2020.
For the first time ever, the majority of people had to stay home, which significantly influenced their lifestyle. Students and workers were impacted and had to adapt to the new normal.
While the stay-at-home restrictions had a negative impact on some industries, the mobile...