This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more
There has never been a better time for the digital economy across Southeast Asia and likewise when putting a spotlight on Thailand. Five years back, the Thai government embarked on a major initiative to boost the digital economy and there is now a highly unique population hungry for technological innovation.
With the rise of e-commerce marketplaces and the Thai population’s appetite for digital services and convenience – coupled with the rise in mobile gaming,...