This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more
Mobile gaming has come a long way from the simple yet engaging Snake on Nokia phones more than two decades ago. Today, we have everything from casual match-three puzzles like Candy Crush Saga to intense 3D battle royales like Fortnite on our primary device – the mobile.
It’s become a huge industry, with over 2.5 billion mobile gamers and over US$77.2 billionin revenue generated worldwide in 2020. Southeast Asia...