This article is part of a Spotlight series on how brands in Australia can craft better digital experiences for consumers. Read more
COVID-19 disrupted consumer behaviour in a way none of us could have imagined. In March 2020, Australian consumers were placed in lockdown within their homes, only able to leave for essential purposes. As a result, consumers quickly started to adapt and change their behaviour.
A survey conducted in early April 2020 by the ABS showed that close to 100% of Australians had already adapted by converting to some level of social distancing.
With such fast and dramatic...