This podcast is part of a Spotlight EMEA series on Gen Alpha. Read more
Where to listen
Timestamps
00:52 – Introduction to Julia 02:47 – Evolving as a brand while respecting heritage 06:23 – How LEGO reaches kids as well as adults 10:48 – Gaming 14:06 – Reaching local audiences 17:58 – Plans for LEGO to be more accessible 20:08 – Economic challenges 25:01 – Planning around the holistic customer experience27:23 – LEGO’s media focus...