Campaign details
Brand: NHS EnglandBrand owner: NHSLead agency: MullenLowe Group UKContributing agencies: Freuds, 23Red, Manning Gottlieb OMDMarket: United KingdomIndustries: Military and emergency servicesMedia channels: Content marketing, Email marketing, Integrated, Online video, Public relations, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
This is the story of how the UK's National Health Service, the world's biggest free-to-residents healthcare system,1used an integrated channel approach to successfully inspire and handhold the next generation of nurses to...