Campaign details
Brand: Shaadi.comBrand owner: Shaadi.comLead agency: Leo BurnettContributing agency: Genesis BCWMarket: India / GlobalIndustries: Online dating sitesMedia channels: Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
India loves weddings.
When the COVID-19 lockdown disrupted wedding plans, matchmaking website Shaadi.com created a first-of-its-kind platform to help couples plan weddings remotely, complete with Zoom decorations, remote grooming sessions, priests and customised invites. Stories of couples getting married via the platform were used in communications to inspire more couples affected by the lockdown...