BCA: #TolakDenganAnggun

BCA, the bank, creatively tackled the hot topic of financial fraud in Indonesia by using YouTube to ensure reach and efficiency.

Background and Context

Financial fraud continues to be an ongoing concern, accelerated by the growth in eCommerce and online penetration in Indonesia. It is having a devastating impact on victims in Indonesia. In fact, the United Nations reported an alarming increase of 9,801 suspicious cases in 2019, to 13,338 in 2020 and 23,000 in 2021. In 2020, this amounted to a total loss of about IDR 250 billion (∼USD 16 million) in the banking industry, according to the National Cyber and Crypto Agency.

As the largest private bank in Indonesia with 'Customer First' as its philosophy, customer safety is a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands