Babi Talk: Face the fact

Korean plastic surgery information platform Babitalk highlighted the differentiating features of its app through a shock-tactic campaign.

Background and Context

The plastic surgery information platform market is a market that provides consumers with plastic surgery information and successful plastic surgery case studies while operating on a revenue model that connects them with suitable hospitals. In this market, Babitalk is the only platform that transparently provides information about side effects and strives to promote a healthy culture of plastic surgery in South Korea. Unlike the common practice of enticing consumers by emphasizing only successful plastic surgery experiences, Babitalk has been operating a side effects review board since 2019 to assist consumers in making informed and careful decisions about...

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