Hana Bank: Money dream campaign

Korean bank Hana Bank took the lead in addressing low rates of recycling paper currency to achieve environmental goals and boost its customer numbers.

Background and Context

In recent years, the world has been united in addressing the biggest issue our planet is facing, which is the environment. In particular, the waste management issue is a significant source of pollution that poses a threat to the global environment and ecosystem, making substantial consideration of recycling essential. The annual amount of discarded paper currency in South Korea currently stands at 685 million banknotes, equivalent to 4.7 trillion Korean won when converted into monetary value. In an era where there is heightened interest in waste recycling and eco-friendly materials, if Hana Bank takes the lead in...

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