Campaign details
Brand: Match.comAdvertiser: Match GroupAgency: Maximum Effort, Dotted Line Communications, Better HalfCountry: US
Background and context
Match, an icon in online dating, has high awareness but continues to face fast-growing competition, challenging their ability to stay top of mind for US adult daters. December marks the start of peak season for the dating category and Match's goal was to be more top of mind and build brand consideration within this time frame. However, with COVID-19 peak season in 2020 it was going to be different as the pandemic had already had a...