Rankingdakcom's Muscle Day Campaign

Online healthy chicken retailer Rankingdak created Muscle Month to drive sales in Korea.

Background and Context

Like some e-commerce brands that capitalize on significant dates to host large-scale campaigns or promotions, this campaign was conducted with the aim of opening Rankingdakcom's unique and extensive event during the summer season when many consumers actively engage in physical activities. In the short term, the goal was to expand sales during the "Muscle Month" campaign. In the long term, the objective was to broaden the brand image, which was initially limited to chicken breast products, and enhance awareness of Rankingdak.com as a platform that offers a variety of protein products.

https://www.youtube.com/watch?v=Of-v4W1aWB0

https://www.youtube.com/watch?v=F8P0PQ4xVOc

https://www.youtube.com/watch?v=LyBZ_0-Jwic

https://www.youtube.com/watch?v=UrDeIxoWj5g...

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