Voiz: The Innocent Eyes

Biscuit brand Voiz leveraged YouTube's range of lengths and formats to showcase the brand's playful side to a Gen Z audience in Thailand.

Background and Context

The sweet biscuits market in Thailand, valued at over $413 million, presented a daunting challenge for Voiz. The market is inundated with a staggering 800 brands and 9,000 SKUs, making it exceptionally difficult for any single brand to gain traction. Voiz, a brand with an 18-year history in Thailand, found itself clinging to the 7th position in the national biscuit rankings in 2021, with a market share of just under 3.5%. In the hopes to increase its consumer base, Voiz targeted Gen Zs for their future success. However, unlike established competitors like Oreo and Dewberry, who Gen...

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