Sandvik: The impossible statue

Swedish engineering firm Sandvik's Impossible Statue campaign aimed to grow awareness, demonstrate its capabilities and drive inbound leads through an AI-designed sculpture.

Global programme / chemicals and industrials / B2B marketing

Manufacturing is rapidly digitising. Access to big data, analytics, robotics and AI are transforming production and creating new business opportunities for manufacturers. But many organisations don't understand the benefits until the try it for themselves, meaning adoption can be slow.

By demonstrating the breadth and depth of Sandvik's innovation and expertise, we wanted to accelerate the conversation around digitalisation and show, not tell, that Sandvik is exciting, innovative and collaborative to work for and with.

But Sandvik operates in competitive sectors like mining, manufacturing and aerospace, and its customers can often...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands