Lantis: Bye bye bridge

Lantis, a management company of the Flemish government, launched the Bye Bye Bridge campaign to improve public perceptions of a major infrastructure project in Antwerp, Belgium.

Challenge

How to create support for impactful 'open-heartsurgery' in a densely populated, urban setting?

  • Welcome to one of the largest infrastructure projects in Western Europe: the so-called 'Oostweel connection' in and around the city of Antwerp, which aims at improving both mobility and the quality of life.
  • Part of the ring road will disappear underground. A 'mastadon' bridge, which divides the city in two parts, will bedemolished, creating room for parks, bike paths and open space!
  • To make this possible, a temporary bridge will beconstructed: the so-called 'bypass', which will temporarily...

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