Assignment and goal
- Improve the customer experience
- Improve courier behaviour
- Shoot an instructional video
The key challenge
How to hold attention?
Couriers are not exactly an optimal audience.
It's hard to engage them and hold their attention. Training is a necessary (and boring) evil for them.
How do we achieve information retention?
Once they've paid attention to the message, how do you ensure they remember it?
Our strategy
- Approximation: Use language and humour that is familiar to couriers.
- Narrativization: Build a story around situations that couriers experience personally.
- Gamification:Activate the audience and then involve them...