Allianz: The squared ball

Insurance brand Allianz increased its Net Promoter Score and purchase intent with a campaign in Germany, the US, the UK, Australia, Italy, Spain and Switzerland, based on a Squared Ball and linked to the FIFA Women's World Cup 2023.

Background

In Allianz recent financial literacy survey, 62% of women across Germany, the UK and US said that financial barriers stopped them from pursing their dream careers. This is especially true for those considering professional sports as their path.

With the FIFA Women's World Cup 2023 around the corner, Allianz asked us to create visibility for the financial barriers young female football players are facing – which hinder them from pursuing their passion.

Challenge

Allianz wanted to reshape how people see the brand. Instead of being seen as a transactional insurance brand, it wants to be seen as a brand...

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