"H-Commerce vs. E-Commerce: Shop with a Human Touch"
A BCW Italy campaign for American Express
"In a globalized world, one of today's greatest luxuries is going local.
But what if it's not possible to go back to Florence to browse that family-owned ceramics shop, or to Naples to order tailor-made garments? Then you bring local to the people, wherever they are around the globe, within a few clicks.
What was once a hurdle is now an opportunity. Small shops throughout Italy can expand their activities locally and beyond through digital.
But in a digital world, a big challenge is preserving...