Arken Zoo: Heatstriker

Arken Zoo, a Swedish pet store chain, launched a campaign to promote its "Heatstriker" product and educate the public on the dangers of leaving pets in hot cars.

Background & challenge

Leaving your pet in a parked car on a nice summer day can be a fatal mistake. Every year, animals suffer in hot cars. Despite recurring warnings from authorities, incidents continue to occur, pointing to a gap in public awareness and underestimation of how quickly a car sitting in the sun becomes dangerously hot.

Arken Zoo, Sweden's largest pet store chain, is dedicated to improving pet welfare and recognized the need to address this problem. The challenge was to find a new way to raise awareness about the issue but also to educate pet owners and the...

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