Influencer marketing: beyond the hype
This article is part of a series of articles on influencer marketing. Read more.
This article considers best practice for working with micro-influencers as part of your overall marketing strategy, including how to identify and work with micro-influencers, why working with micro-influencers can be powerful, and top tips for ensuring successful results.
Definition
A micro-influencer or ‘nano-influencer’, are social media influencers who have a smaller online audience in comparison to well established influencers. Typically a micro-influencer will have 5,000 - 10,000 followers, whilst a nano-influencer will have 1,000 - 5,000 followers, and at...