Point of view: Trust and social media
Edward BellFCB Greater China
We just don't trust like we used to, it seems. According to a recent study, two-thirds of the world's countries fall into the 'distruster' category. A separate study from last year indicated that only 3% of Americans, British, Italians, Swedes, French and Italians say that 'business businesses are very honest'. In Germany, the number was 1%, and that was before VW's Dieselgate (perhaps they knew something we didn't). But the most recent report from a multi-year study called New Realities shows how, when it comes to 'trust' or...