Personalisation
This article is part of a series of articles on personalisation. Read more.
Personalisation is both an ocean of possibilities and a persistent frustration. For most companies, it’s a line item on the budget that’s been there for years and has often produced unclear benefits. And still, the promise of personalisation persists as a lofty pursuit for so many digitally inclined businesses. Our recent findingsreflect this gap, showing that consumer expectations are outpacing brands' efforts to be personal. Yet, those same consumers are more likely to shop with a brand that treats them in a...