Audio: Prospering in the ever-present medium
This article is part of a series of articles on audio – prospering in the ever-present medium. Read more.
Need to know
- From smart speakers to the Internet of Things, consumer relationships with brands are increasingly shaped by sonic experiences
- Consumers can process sonic information much faster than the text equivalent, meaning brand perception is increasingly driven – consciously and subconsciously – by sound and music association
- Effective audio branding is much more than a jingle or ident – it should be a ‘sonic DNA’ running through every facet of the brand. When...