Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
At a glance
As smartphones and other devices become woven into more and more aspects of daily life, consumers are pushing back, and seeking control over the balance of their analog and digital lives. The challenge for brands in the decade ahead will be to deliver blended solutions at human scale.
Why it matters
From Centennials to Boomers, the need to re-evaluate our relationship with our devices is being felt across generations. Consumers pin the “too...