Planning @50: What is its future?
This article is part of a series of articles marking the 50th birthday of planning. Read more.
Stephen King's 'big idea'
One day early in April l968, I found myself at 40 Berkeley Square for an appointment with someone called Stephen King. I had heard that J. Walter Thompson was looking for a researcher to set up a creative research unit and since I had recently come from Leo Burnett in Chicago (leaders in advertising research of all kinds), I thought this might just be the job for me. It was.
During...