In Terminator 2, we see a dystopian future, where humanity is enslaved by robots. Humanity's salvation lies also in a machine: the Terminator. Only through working with the machine can humanity be saved. Only through working with humans does the machine understand why humanity is worth saving.
The creative industry faces a similar dilemma. Creativity is one of the most powerful forces available to brands and one of the core competencies that agencies have historically been able to provide. But this is under threat from the demands of the ever-growing digital ecosystem, placing agencies under increasing pressure.
Programmatic,...