Why it matters
Unilever, as one of the world’s biggest advertisers with a huge stable of brands, is impacted by COVID-19 across multiple everyday categories including food, cleaning and personal care.
Takeaways
- Unilever anticipates that increased uptake of e-commerce and boosted online media consumption during COVID-19 are likely to become permanent consumer behaviour changes.
- To generate faster insights, Unilever changed its forecasting process and tapped digital data to track consumer sentiment.
- Unilever sped up product innovation on some cleaning products, and launched new products during COVID-19 to meet consumer demand.
Unilever, the global fast-moving consumer goods...