Why it matters
As lockdowns continues, getting e-commerce right can help brands not only survive but thrive during COVID-19.
Takeaways
- As consumers are tending to buy more, but on fewer buying occasions, it is important to offer product bundles in line with shopping behaviour; ie bundles of 3, 6, or 12 packs.
- Adapt the existing brand website, making it ‘e-commerce ready’ with a shoppable catalogue, online payment integration, order management system and delivery options.
- Brands should be either pausing or switching to messaging more relevant to the situation, including emphasising how products can be received without direct contact.
The retail...