Beyond the recommendation that some marketing activity will be necessary for brands to stand some chance of a bounce-back once the coronavirus situation subsides, what is actually working?
Early indications suggest that people have a bit of a contradictory reaction to ongoing work from brands, according to new research from Kantar. Speaking on a webinar (April 7), Lynne Deason, Head of Creative Excellence, UK, noted that just 8% of a global panel of respondents to the company’s recent Barometer report feel brands ought to stop advertising. Some brands, whether through necessity or choice, have tackled the situation head on.
Kantar...