Working with creators
This article is part of a series of articles from the WARC Guide to working with creators. Read more
Businesses want influencers, now more than ever. The COVID-19 pandemic accelerated this trend, with circumstances that spotlighted creators in a way like never before. Suddenly, influencers became the only robust full-funnel, safe marketing strategy for businesses around the globe.
Fast-forward to 2023, the cost-of-living crisis rears its ugly head and marketing budgets are leaner than ever. However, of that marketing budget share, an increasingly larger amount has been pivoted toward influencers. The reason is simple: influencers provide...