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While the cinema experience – a darkened room, immersive sound and the biggest media screen – hasn't changed hugely in the past 100 years, the impact that it drives has magnified intensely. As more media channels offer more choice and clutter, cinema can help make brands famous through a unique, immersive experience that engages audiences.
Definitions
Cinema advertising can be defined as a shared media experience in an uncluttered environment where people...