Working with creators
This article is part of a series of articles from the WARC Guide to working with creators. Read more
A disturbance in the force
A long time ago, in a galaxy far, far away, a media company had developed a much-loved IP. It was an epic tale of good vs. evil, hope and redemption that, for decades, has thrilled fans across the world.
And, of course, everyone had looked to them, hungry for the latest news and content. They had the IP – access to the actors, the sets, the effects and the writers. They had...