Working with creators
This article is part of a series of articles from the WARC Guide to working with creators. Read more
Today, influencer marketing is a fully-fledged marketing channel with specific traits and the ability to produce positive results. Based on its effectiveness and uniqueness in the marketing mix, many brands are spending big on social media, specifically turning to influencers to make more personal connections with users.
According to Nielsen’s ‘2023 Annual Marketing Report’, 62% of global marketers find social media to be effective, and 61% are extremely confident in social media’s ability to deliver return on...