Retail media and retail media networks are booming thanks to the proximity to the shopper and first-party data they have to offer. Amazon dominates globally, and Alibaba in China, but a whole host of retailers and non-retailers with first-party data are getting into the business across North America, Europe and Asia. This is creating a complex market that could benefit from some form of consolidation to ease planning and buying. Retail media is a big performance marketing opportunity due to its targeting and measurement capabilities. However, it is already moving beyond paid search to formats that can work further up...
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