Bodyform: No blood should hold us back
Campaign details
Brand: BodyformBrand owner: SCALead agency: AMV BBDOCountry: United KingdomChannels used: Content marketing, online display, online video, social media, websites & microsites, word of mouth, advocacyBudget: Up to £500k
Executive summary
Bodyform is a relatively small brand in a category dominated by a single giant competitor. It faced a big challenge – to own online share of voice, with minimal media spend. To achieve this, Bodyform uncovered a powerful insight to inform the development of an idea that challenged taboos...